Borja Santaolalla

May 16th, 2013

a confusing graph from Stephen Arnold ;) (via Enterprise Search Europe Spring 2013)

May 2nd, 2013

Let’s add some elements of expression, motion, contraction of menus, expansion of search boxes, re-arrangements of results with smoothness, gradual changes of color around clicks, same space data replacements, icons, emoticons, and any design element that match our capacity to respond to them as people.

My presentation at Internet World: Expressive elements in Findability that match Emotions - Colbenson blog and social media centre - Colbenson

May 1st, 2013

borjasantaolalla

Paid customer acquisition is useless if your brand and products cannot retain the customer. Customers will not engage or purchase after being acquired. Good brands and products are capable of organic growth with monthly churn under 4%. Good content and branding make a brand sticky. Retargeting makes a brand stickier. When you have exceptional branding, product and content, customers will discover you. Then the focus shifts to customer retention.

http://www.os-fashion.com/the-naked-truth-about-subscription-start-ups/

May 1st, 2013

borjasantaolalla

subscription start-ups engage in deceptive customer acquisition, lack focus on retention and branding, and partake in poor business practices.

http://www.os-fashion.com/the-naked-truth-about-subscription-start-ups/

April 27th, 2013

borjasantaolalla

Zoom

Empatiza con tus clientes, maniquíes con barriguita #Zara

April 26th, 2013

borjasantaolalla

Based on your customer analytics, pick just a few top searches to have already loaded into the code of the main page. This means your AutoComplete will be able to offer those suggestions as soon as the customer types without you having to perform a search.

Top Ten Tips for Mobile Commerce Search - Colbenson blog and social media centre - Colbenson

April 25th, 2013

borjasantaolalla

Facebook typeahead search explained

We also experimented with a large number of user interface variants using A/B testing and more qualitiative usability studies to help us make some thorny decisions.

Number of results: We wanted to show enough entries so that you would serendipitously stumble upon fun results while typing, yet showing fewer results would be faster and be less distracting. Our ultimate design varies the number of results shown based on your browser window height.
Searching: Even though we made the Enter key auto-select the first result, we wanted to ensure users who wanted to search still could. We experimented heavily with the placement, wording, and appearance of the “See More Results” link that takes you to our traditional search page.
Mouse vs. keyboard: While Facebook employees are heavy keyboard users, we discovered most users prefer to use the mouse to select from the typeahead. This led us to focus on mouse use-cases more than we naturally would have.

Read full post here.

April 25th, 2013

borjasantaolalla

Zoom

Ulabox mobile search excells on correcting spelling errors, typos very frequent on mobiles. Performance is also very good, perhaps I miss search-as-you-type feature (similar to the web version), and saving users a few strokes on screen keyboard